Based on the literature review, the perceived importance of soft skills has increased tremendously during recent decades; and this is well reflected in the findings of our research. In summary, the common skills required by the employers across digital marketing junior positions were English language proficiency, communication and presentation skills,  knowledge of internet marketing and using different software. Employers were seeking more well-rounded graduates with soft skills. Within soft skills, teamwork and interpersonal skills were also dominant in job ads. Advertisements for marketing and general management jobs were significantly more likely to demand core marketing and basic soft skills as well as  software and language knowledge. Faculties should encourage and motivate students to master their soft skills. Students who excel in academic knowledge with technical skills related to digital marketing do not have a competitive advantage in a high range of positions. Duri...