Based on the literature review, the perceived importance of soft skills has increased tremendously during recent decades; and this is well reflected in the findings of our research. In summary, the common skills required by the employers across digital marketing junior positions were English language proficiency, communication and presentation skills,  knowledge of internet marketing and using different software. Employers were seeking more well-rounded graduates with soft skills. Within soft skills, teamwork and interpersonal skills were also dominant in job ads. Advertisements for marketing and general management jobs were significantly more likely to demand core marketing and basic soft skills as well as  software and language knowledge. Faculties should encourage and motivate students to master their soft skills. Students who excel in academic knowledge with technical skills related to digital marketing do not have a competitive advantage in a high range of positions. Duri...

Increased web accessibility is driving a shift to online learning on an array of online platforms. The number of users of LinkedIn Learning, for example, more than doubled from 2019 to 2020, and hours on the platform per learner jumped by 58%.5 The World Economic Forum has reported: “Even before , there was already high growth and adoption in education technology, with global ed-tech investments reaching US$18.66 billion in 2019 and the  overall  market for online education projected to reach $350 billion by 2025.”6 This trend accelerated during  with a surge in the use of virtual learning apps and platforms. According to LinkedIn’s 2021 Workplace Learning Report, 5,154 learning and development professionals surveyed in 27 countries gave top priority to upskilling and reskilling, with digital fluency the top skill to build in Southeast Asia and India.7 Upskilling and reskilling on a large scale  requires education and training institutions to become more agile and ad...

plays an increasingly important role in many aspects, particularly in tourism promotion (Bradbury, 2011; So Me Tourism, 2011), offer prices and products comparisons, as well as a list of alternative products and offers by numerous service providers. Nowadays, tourists are eager to share their travel and holiday experiences on the various social media networks, be it in the form of vacation photographs, videos or status updates and comments. This user  generated content (UGC) shared by tourist are later being referred to by potential tourists, who are actively searching for information online to make travel decisions (Fotis, 2012, Paquette, H., 2013). Being an information intensive industry, social media is very important as it will assist customers in the travel planning and to make informed decisions about  destinations, accommodation, restaurants, tours, and attractions for their upcoming trip (Xiang & Gretzel, 2010; Ruzic & Bilos, 2010; Popesku, 2014). Despite makin...

There were seven negative effects indicators utilized in this study. One of these is Depression and Anxiety. They affect the mood and reduce mental health and psychological distress. Spending too long on social networking websites can adversely affect mood. In truth, it is more likely to file terrible mental health along with symptoms of hysteria and melancholy. The second indicator of negative effects of the use of social media is Cyberbullying. This occurs  when someone frightens or upsets others by sending unpleasant messages. Before the existence of social media, bullying became something best-executed face-to-face. However, in the present, someone may be bullied online anonymously. The third indicator of negative  effects of the use of social media is Fear of Missing Out (FOMO). The users are  scared of missing positive experiences and emotions that someone else is getting. It is one of the maximum expected terrible consequences of social media. FOMO is a shape of hy...

knowledge to hasten cognition, access productive states of consciousness, or reach degrees of self-regulation and control once only available only via extensive dedication to a disciplined practice, including Zen meditation.  A behavior-trainer device might, for instance, detect and record an individual's emotional responses across the day using a motion or ambient light in addition to sensors measuring heart-rate variability, electrodermal responses, and body  temperature. By using more advanced machine learning to process and examine these data sets, such a device can enable the user to observe in context their emotional reaction patterns, therefore increasing their self-awareness. Along with selfawareness, it may also provide the user a customized check-in or intervention at the instant a particular emotional  response has been noticed, therefore enabling unique tools for self-regulation and control.five  With some direction, this kind of information can highlight...

This book is in your hands (and is what it is) thanks to the efforts, influence, and support of dozens of people, so please forgive me if I’m longwinded in my thanks. Some of those people have no idea of their role in the book’s creation, starting with my parents, who had me convinced at an early age that I could do anything (except carry a tune). Longago art teacher Ron Lupton told me I should find a profession that used both my right and left brainGoodwin,”  he said, “I don’t know how you produce such beautiful work, because you never shut up in my class.” He’s also one of the people who showed me that teaching is a worthwhile endeavor. Many colleagues and clients, at Cooper and elsewhere, have left their mark on my thinking and made me a better designer, and by now thousands of people in classes and workshops have (I hope) helped make me a better teacher. The book represents my own experience  views; I don’t claim to speak for Cooper or anyone who works there. However, many...

To address the research question thematic literature review was conducted. Research methodology constitutes one of the most important parts of every study. As Bauman et al. (2013) stated, methodology is comprised of different methods and techniques, which researchers can apply to achieve the research objectives. This is empirical research, which is concerned with primary data collection by the researchers (Jones et al. 2010). The research  was intended at studying thesignificance of digital marketing strategies and its impact business continuity of SME. The data was obtained through mixed, quantitative, and qualitative research methods. According to researchers in literature, mixed methods are a way to ascertain and analyze issues deeply, and precisely. The technique provides possibility to apply both quantative and qualitative techniques, and to conduct different tests (Bauman et  al., 2013). The study analyzed available literature. Based on literature review and content, sem...

In many different sectors, the deployment of machine learning driven intelligent chatbots has significantly improved consumer service and user experience. Thanks to developments in artificial intelligence and natural language processing, chatbots have grown to be a necessary tool for companies to properly interact with their consumers. By emulating human communication, machine learning techniques help chatbots to evaluate consumer inquiries  and offer reliable answers. This has raised consumer satisfaction since chatbots can quickly and effectively address a lot of questions. Furthermore accessible 24/7, chatbots offer consumers round-the-clock help. Using chatbots in companies has also saved money since they lessens the demand for actual client support agents. This has let businesses devote  their  resources to other spheres of operations, therefore fostering higher production. Apart from better customer service, clever chatbots boost user experience as well. Chatbots ma...

Creating a prospect pipeline depends mostly on scheduling meetings with suitable leads. With a demanding but reasonable six-month time horizon, the aim is to develop the prospect pipeline to 50 as soon as possible. This period calls for adding almost two prospects a week to the pipeline two prospects per week equal fifty in 26 weeks. With an average conversion rate of appointments to prospects of 40%, adding two quality prospects per week calls for   connecting (first) visits every week. The connecting appointment serves to ascertain whether the lead is indeed a qualified candidate. Usually lasting thirty minutes, a connecting appointment could last longer. It is supposed to give the financial adviser the chance to establish rapport, ascertain whether value can be added, check whether there is a suitable  and ascertain whether the lead is qualified. Should it be decided during the connecting meeting that the lead is a possible prospect, one last criterion has to be develo...