The Impact of AI on the Role of Digital Marketing Specialists

There were seven negative effects indicators utilized in this study. One of these is Depression and Anxiety. They affect the mood and reduce mental health and psychological distress. Spending too long on social networking websites can adversely affect mood. In truth, it is more likely to file terrible mental health along with symptoms of hysteria and melancholy. The second indicator of negative effects of the use of social media is Cyberbullying. This occurs 

when someone frightens or upsets others by sending unpleasant messages. Before the existence of social media, bullying became something best-executed face-to-face. However, in the present, someone may be bullied online anonymously. The third indicator of negative effects of the use of social media is Fear of Missing Out (FOMO). The users are 

scared of missing positive experiences and emotions that someone else is getting. It is one of the maximum expected terrible consequences of social media. FOMO is a shape of hysteria that one gets while one is terrified of missing out on a splendid enjoyment or feelings that someone else is getting. This fear is continuously fueled by social media engagement. The 

Indicator is Unrealistic Expectations 

in life or friendships. In this indicator, social media users display unrealistic expectations in life or friendships. In this era, social media could assist in meeting impracticable beliefs in life and friendships. The negative Body Image is the fifth negative effect indicator for the use of social media. In this indicator, the social media user is conscious of how one looks different from 

others. In the present time, some genders consider their physiques an issue. Unhealthy Sleep Patterns are the sixth negative effect indicator for the use of social media. This indicator signifies the social media user's irregular or poor sleep patterns. It was further affirmed that aside from the high level of anxiety and depression, too much time used on social media can 

prompt poor sleep. Numerous studies have shown that increased use of social media hurts a person's sleep quality. Lee (2015) said that six out of ten cellphone owners at ages 18 to 34 revealed that they slept during the night with their mobile phones next to them to avoid any missed calls, messages, and other information. The seventh indicator of the negative effects 

Of the use of social media is General

Addiction. The user feels empty and depressed that social networking platforms will completely disappear one day. Online media is regularly portrayed as being more habit-forming than cigarettes and liquor. In addition, when it comes to the most noticeably terrible web-based media applications are Facebook, Instagram, and Snapchat. It was mentioned by Zhukova (2018) that in case a person has observed that he became dependent on social 

media, it is not worth worrying about since he is not alone. Many people are now addicted to social media at different levels. She added that there is no need to get away from social media, but if one person thinks thatThe gathered data results are calculated using frequency and percentile distribution, more specifically in the interpretation of the gender of the 

respondents, hours spent using social media, and the number of friends. A weighted mean is used regarding the primary social media platform used by the respondents, reasons for using social media, level of dependence on social media, and positive and negative effects of social media use. A numeric value (1 to 4) is assigned with its corresponding hypothetical mean range of measurement (1.00 to 4.00) in interpreting the gathered data. On the issue 

The primary social media platform 

used by the respondents, the qualitative scales and its verbal interpretation are: rarely - the respondents insignificantly use the said social media; occasionally sometimes used by the respondents; most of the time extensively used by the respondents; always the leading social media used by the respondents. Meanwhile, for the issue related to the primary 

reason for using a social media platform, this is measured by the qualitative scales and its verbal interpretation as follows: less critical- this means that the cause is not much relevant to using social media; reasonably necessary relevant to use social media; extensively important  very relevant reason to use social; exceptionally important extremely relevant (primary) 

to use social media as revealed by the respondents. In addition, the qualitative scales and their verbal interpretation of the issue related to the respondents' level of dependence on the use of social media are: rarely - means that the respondent's reliance on social media is at a very infrequent time; often  at sometimes; very often  at most of the time; always at all times. Furthermore, as regards the determination and analysis of the positive or negative effects of 

Conclusion

social media, the qudependent on social media in four (see Table) of the given instances. These instances are Nos his means that Indonesian respondents are sometimes dependent on social media in the mentioned instances; however, the Omani respondents show that they often use their phones while traveling. This means that they are most dependent on social media, even when traveling most of the time. At a glance, the respondents have slightly 

different viewpoints regarding their dependence on social media. The two groups of respondents rated three out of the five instances at the same level of reliance on social media. This means that the respondents have the same level of dependence on social media in most instances. Their dependence varies only in two of the five cases. The two cases are vital in a man's life since if these are not managed prudently, they will result in some d

ifficulties or danger in one's life. The Omani respondents revealed that they Often say no to a family event or activity because of social media, while on the other hand, Indonesians showed they say it Rarely. Social media is a good source of relationships, but if the dependence on it would become, often it may cause strained relationships. In addition, the Omani respondents show in their responses that they use their mobile phones even when traveling Very Often, 

while the Indonesian respondents said they do it Often. It is a fact that nowadays mobile phones are helpful to every person when traveling. The result manifested by the respondents reasonably agrees with the study published by Yixiao et al. (2019). However, it should always be remembered that too much dependence on it may result in difficulties or danger. In the modern world, people rely on their mobile phones; their files are saved in it 

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